Senior Marketing Executive
EMILY MCBETH
> Strategy. Growth. Impact.▮
Accepting New Opportunities
PROFILE LOADED
ROLE:Marketing Executive
EXPERIENCE:
FOCUS:Connecting what is often managed in silos
BUILT ON:Strategy, teams, and systems
TOTAL20 YRS
MARKETING15 YRS
DTC7 YRS
SUMMARY: Twenty years of marketing leadership, nearly eight of them scaling a multi-brand DTC portfolio to eight-figure revenue. Built the growth engine and the systems behind it; now directs revenue operations as CMO.
NEXT: The dream role at a mission-focused organization.▮
THE CONDUCTOR
Across twenty years, the role has been to connect what is often managed in silos: see the larger objective clearly, discern what stands in its way, and bring the necessary parts into coherence around it.
CORE_MOTIVATION
An unwillingness to conflate finished with correct. Work is correct when the reasoning survives scrutiny and the polish is recognizable on sight. What sustains her is forward motion: systems that compound, launches that generate anticipation rather than relief.
STRENGTHS
Perceives structure early: hand her an unfamiliar domain and she maps the ecosystem, locates the gaps, and produces the sequenced outline while others are still finding their footing. Range proved to be the superpower. She has sat in every chair of the marketing section and can run any of them today. The tools are available to everyone. Taste still separates the output.
HONEST_FLAW
Thoroughness is the default. Depth a situation does not require is depth spent unwisely, and she calibrates accordingly. Still skeptical of 80/20 when the last twenty contains the distinction that mattered.
THE_RIGHT_ROOM
An established organization where excellence is the aesthetic: real operational maturity, substantive problems to solve, and a mission worth caring about independent of the title attached to it.
LEADERSHIP_PHILOSOPHY
Where there is no vision, the people perish. But a vision alone moves nothing; it has to be worked backward into something a team can execute. The annual target into quarters, the quarters into sprints. From there, planning is night driving: the headlights reach only the road ahead, and that is enough when you know exactly where you are going.
Record Email
Month
Month
+40%Email Revenue
YoY
YoY
2M+Contacts,
12 Lists
12 Lists
10XPortfolio Subscription
Revenue
Revenue
152%Subscriber Growth, New Brand
3Acquisitions Integrated
GROWTH_&_REVENUE
P&L-Driven Planning & Forecasting · Pricing & Margin Strategy · Retention & Lifecycle Strategy · Paid Media & Affiliate Architecture · Conversion Rate Optimization · Email/SMS Program DesignOPERATIONS_&_SYSTEMS
Marketing Operations & Planning (EOS) · Data & Reporting Infrastructure · AI-Enabled Operations · Workflow Automation · Regulatory ComplianceLEADERSHIP
Multi-Brand Marketing Leadership · Team Leadership & Development · Cross-Functional Alignment
Drive C:124GB free
Brain Power:100%
Coffee:Always
Collaboration:High
Mindset:Growth
Status:Ready for Impact
PALEOHACKS GROUP OF BRANDS
PaleoHacks · Paleoplan · Bright Naturals · Ava Jane’s Kitchen · PhysioTru · Mesa Cookware · Earth Echo Foods · remote DTC portfolio, eight-figure revenue
CHIEF MARKETING OFFICERJAN 2025 - PRESENT
Sets portfolio strategy with the CEO, owning revenue operations end to end: a seven-figure media budget and a nine-person team.
▪ 12 for 12 profitable months through industry-wide email deliverability chaos.
▪ Leading the transition from affiliate-dependent revenue to an internal e-commerce model.
GROWTH MARKETING DIRECTORJAN 2020 - DEC 2024
Directed growth across email/SMS, affiliates, conversion, and retention: 12 programs, 2M+ active contacts.
▪ All-time monthly email record set. Email revenue up 40%+ YoY.
▪ Subscriptions x10, customers up 80%+ YoY, three acquisitions integrated.
PRODUCT MARKETING MANAGERMAY - DEC 2019
▪ Migrated the entire tech stack with zero disruption to sales. 28 A/B tests in eight months, 31% win rate.
DIGITAL MARKETING ASSOCIATEDEC 2018 - APR 2019
▪ Ran product launches from kickoff through QA and built the dashboards leadership used for reporting.
MARKETING CONSULTANT & ADVISERJUN 2016 - JUL 2018
▪ Go-to-market strategy and brand identity for a pre-launch consumer startup.
MARKETING MANAGER, INFINITE INFUSIONSJAN - APR 2016
▪ Rebrand and marketing overhaul supporting retail expansion from one location to three.
MARKETING COORDINATOR, THE CARLON GROUPJAN 2014 - JUN 2015
▪ Grew a 300,000+ contact database by 2,000 a week and restored deliverability and sender reputation.
RECEPTIONIST, THE BREAKAWAY GROUP (A XEROX COMPANY)SEP 2012 - JUL 2013
▪ Ran front-of-house for a 70-person team and wrote the procedures manual on the whole operation.
SOCIAL MEDIA MARKETING ASSISTANT, DU ATHLETICS & RECREATIONOCT 2009 - JUN 2012
▪ Managed 20+ social accounts across varsity, intramural, and facility programs with Google Analytics reporting.
WORK STUDY ADMINISTRATION ASSISTANT, DU AHSS DEAN’S OFFICESEP 2008 - JUN 2009
▪ Kept the Dean’s office running: schedules, phones, and confidential inter-campus mail.
HELPDESK / ADMINISTRATION ASSISTANT, PAYMENT ALLIANCE INTERNATIONALAUG 2006 - AUG 2008
▪ Advanced from file clerk to helpdesk, fielding inbound merchant services calls across 200+ merchant accounts.
▪ BA Strategic Communication, Minor in Marketing, University of Denver, 2008 - 2012
▪ Cherrington Global Scholar, Semester Study Abroad, University of Otago, New Zealand, 2010
▪ How to Be a Great Boss Workshop, EOS Worldwide, 2022
“Emily was the person who kept marketing, tech, and e-commerce pointed in the same direction. Under her direction we grew the Group of Brands’ revenue to record highs. What set her apart was her instinct to build systems with clear vision, not just run campaigns. She reported to the CEO on cross-brand strategy, managed multiple teams at once, and made cross-functional alignment look easy when it definitely is not! That’s the skill I’d point to first for anyone considering her for a lead role.”
Declan Davey, Email Marketing Manager & Copywriter
SIGN THE BOOK: CONTACT.CRD
PLATFORMS_DIRECTED
ShopifySticky.ioUltraCartClickBankMaropostKlaviyoSendlaneAttentiveTUNEEverflowMetaGoogle AdsLooker StudioKountCAPI / Pixel / Attribution
DAILY_TOOLKIT
Claude & Claude CodeChatGPTGitHubSlack + Asana AutomationExcelGoogle SheetsGoogle Workspace
COMPLIANCE.INI
FDA · FTC · CAN-SPAM · GDPR · PCI · Sales Tax / VAT / Nexus · maintained across 33 states & 5 countries
◀ CARD 13 OF 26
FILED UNDER: M ▶
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