The Conductor
Across twenty years of professional experience, my role has increasingly been to connect what is often managed in silos. I’ve led growth across a scaling multi-brand portfolio, been entrusted with problems that resist easy resolution, and built the systems required for channels and functions to reinforce one another. Throughout, success has depended upon the ability to see the larger objective clearly, discern what stands in its way, and bring the necessary parts into coherence around it.
CORE MOTIVATION
The engine of my career has been an unwillingness to conflate finished with correct. Work is correct when the reasoning beneath it survives scrutiny and the result carries a polish I can recognize faster than I can explain. What sustains me is forward motion in service of that standard, particularly when systems compound over time and a launch generates anticipation rather than relief. That temperament predates my profession. Each role has simply afforded it a larger stage.
STRENGTHS
I perceive structure early. Hand me an unfamiliar domain and I’ll map its ecosystem, locate the gaps, and produce the sequenced outline while others are still finding their footing. I’m a generalist by nature, though I spent years wishing otherwise, haunted by the idiom about mastering none. Range eventually proved to be my superpower. I’ve sat in every chair of the marketing section and can run any of them today. The tools are increasingly available to everyone. Taste still separates the output.
HONEST FLAW
Thoroughness is my default setting, and early in my career I treated it as currency. I’ve since learned that depth a situation does not require is depth spent unwisely, and I calibrate accordingly without compromising the standard. I remain skeptical of 80/20 when the last twenty contains the distinction that mattered. My standard is as thorough as the decision demands, and not a page more.
THE RIGHT ROOM
An established organization where excellence is the aesthetic. I’ve spent nearly eight years as the connective force inside a company I helped scale, and the periods that produced my best work shared one condition, a group strong enough that effort compounded rather than dissipated. What I’m built for next is an organization with real operational maturity, substantive problems to solve, and a mission I would care about independent of the title attached to it.
LEADERSHIP PHILOSOPHY
As the proverb goes, where there is no vision, the people perish. But a vision alone moves nothing. It has to be worked backward into something a team can execute. The annual target into quarters. The quarters broken down into sprints. From there, planning is night driving. The headlights reach only the road directly ahead, and that’s enough when you know exactly where you’re going. Without the vision, the people perish. Without the light, the vision blurs.
EXPERIENCE
Chief Marketing Officer
January 2025 - PresentSets portfolio business strategy in partnership with the CEO, owning revenue operations across acquisition, retention, creative, data, and e-commerce infrastructure. Directs a seven-figure annual media budget and a nine-person team, alongside several agency partners. Currently leading the transition from affiliate-dependent revenue to an internal e-commerce model.
Growth Marketing Director
January 2020 - December 2024Directed growth marketing with ownership of email/SMS, affiliate acquisition, conversion optimization, and retention. Managed 12 email and SMS programs reaching 2M+ active contacts. Directed marketing integration for three company acquisitions and one brand launch, and co-implemented EOS company-wide.
Product Marketing Manager
May 2019 - December 2019Directed a complete tech stack migration (ClickBank to Sticky.io and TUNE) with zero disruption to sales operations. Standardized funnel QA protocols and maintained compliant operations across 33 states and 5 countries.
Digital Marketing Associate
December 2018 - April 2019Managed product launches from kickoff through QA, including funnel builds and database operations. Built multi-channel performance dashboards used for leadership campaign reporting.
Marketing Consultant & Adviser
June 2016 - July 2018Developed go-to-market strategy for a pre-launch consumer startup, covering media planning, brand positioning, audience targeting, and retailer discovery. Directed brand identity development with external design partners, from initial concept through creative direction.
Marketing Manager
January 2016 - April 2016Directed a marketing and operations strategy overhaul, including a rebrand supporting retail expansion from one location to three. Built distinct go-to-market approaches for B2B and B2C audiences across email, social, and print.
Marketing Coordinator
January 2014 - June 2015Managed a 300,000+ contact lead database for a high-traffic real estate client. Restored email deliverability and sender reputation via IP warming, targeting, and personalization.
Receptionist
September 2012 - July 2013Ran front-of-house operations for a 70-person team, from conference rooms and records to onboarding coordination with HR. Authored the procedures manual documenting the full operation.
Social Media Marketing Assistant
October 2009 - June 2012Managed social presence across 20+ accounts for varsity, intramural, and facility programs. Built email campaigns and reported performance through social metrics and Google Analytics.
Work Study Administration Assistant
September 2008 - June 2009Provided direct administrative support to the Dean and office staff, managing schedules, phones, and special projects. Handled confidential inter-campus mail and designed the department letterhead.
Helpdesk / Administration Assistant
August 2006 - August 2008Advanced from file clerk to helpdesk assistant fielding inbound merchant services calls. Maintained 200+ merchant files across physical and electronic records and identified leads for the sales team.
CORE EXECUTIVE QUALIFICATIONS
P&L-Driven Planning & Forecasting, Pricing & Margin Strategy, Retention & Lifecycle Strategy, Paid Media & Affiliate Architecture, Conversion Rate Optimization, Email/SMS Program Design.
Marketing Operations & Planning (EOS), Data & Reporting Infrastructure, AI-Enabled Operations, Workflow Automation, Regulatory Compliance.
Multi-Brand Marketing Leadership, Team Leadership & Development, Cross-Functional Alignment.
TECH & COMPLIANCE
Shopify, Sticky.io, UltraCart, ClickBank, Maropost, Klaviyo, Sendlane, Attentive, TUNE, Everflow, Meta, Google Ads, Looker Studio, Kount, and tracking architecture (CAPI, pixel placement, attribution methodology).
Claude & Claude Code, ChatGPT, GitHub, Slack and Asana workflow automation, Excel, Google Sheets, and Google Workspace tools.
FDA, FTC, CAN-SPAM, GDPR, PCI, and Sales Tax / VAT / Nexus. Maintained compliant operations across 33 states and 5 countries.
EDUCATION
ENDORSEMENTS
Emily was the person who kept marketing, tech, and e-commerce pointed in the same direction. Under her direction we grew the Group of Brands’ revenue to record highs. What set her apart was her instinct to build systems with clear vision, not just run campaigns. She reported to the CEO on cross-brand strategy, managed multiple teams at once, and made cross-functional alignment look easy when it definitely is not! That’s the skill I’d point to first for anyone considering her for a lead role.